Meta emphasises a multi-layered, privacy-conscious age assurance approach, with several notable strengths:
Multiple verification options: Users can confirm age via ID upload, video selfies processed through Yoti (which deletes images after age estimation) or social vouching—offering flexibility and privacy .
AI‑driven detection: Proprietary systems (e.g., adult classifier) analyse behavior, profile data and birthday messages to flag potential misrepresentation .
Age‑appropriate defaults and protections: Teen accounts default to stricter settings—private profiles, content limitations, nighttime notification blocks and parental supervision tools.
Together, these elements—choice, technology, thoughtful defaults, systemic scalability and privacy safeguards—constitute the strengths of Meta’s age assurance strategy.
Forward‑looking, systemic thinking: Meta advocates for age verification at the app store or device setup level, reducing repeated data requests and enhancing privacy. It emphasises that this is in addition to, not instead of, its own age assurance obligations.
Privacy sensitivity and regulatory collaboration: Meta designs verification with minimal data retention (e.g., encrypted storage, deletion of biometric inputs) and aligns tools with expert guidance and emerging global regulations .
